
Ethan Kok
Founder & Lead Advisor
Hello! I'm Ethan, the owner of Sage Wealth Planning.
Believe it or not, my journey started right where you might be now: scratching my head over traditional investments and trying to decipher the unique language in which prospective financial advisors spoke. At the time, my wife, Robin, and I owned a rental property and were looking for someone—anyone—who could help us make sense of our financial lives without leading with insurance sales or rattling off stock tips.
Enter the Sage team. At the time, I had no idea there were financial planners who started with your life, values, goals, and find ways to create efficiencies and customized plans. The team helped us see how small, intentional changes could have a big impact, and it was the first time Robin and I felt like we had a financial partner, not just a backseat driver taking us on the scenic route they preferred.
I officially became a client of Sage in 2020. One meeting in, and I was hooked—not just on the advice, but on the mission. A year later, I joined the team. And three years after that, I purchased the business!
At Sage, we like to think of your financial life like a boat journey. You're the captain—always. We're your seasoned crew: helping you read the maps, adjust the sails, and steer around those pesky icebergs. There are a million ways to get to your destination, and we love helping each family chart the course that best suits them. There are no cookie-cutter routes when working with Sage.
A bit about my background: I graduated from Michigan State University, and I started my working career at Dow Inc. in my hometown of Midland, Michigan. These days, I call Georgetown, TX (a northern suburb of Austin) home, and it's also where Sage is headquartered.
When I'm not diving into financial plans, you'll probably find me walking or running behind a stroller with my daughter, Maddie, alongside my wife, Robin. We enjoy various outdoor activities, such as golfing, swimming, and hiking.
Thanks for taking the time to get to know me. I'd love the chance to get to know you and your story—and maybe even help write the next chapter together.


